Notícias / News http://www.orangeye.com/ Sun, 27 Jun 2010 19:30:32 OrangEye Portal Feed Generator en 2010 OrangEye Portal webmaster@orangeye.com Marketing http://www.orangeye.com/index.php?news=1&visual=1&news_id=414498&lang=en Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs. <p><a href="http://feedads.g.doubleclick.net/~a/yuzNCXYJPvGvuZfIZToCvN3rI7Q/0/da"><img src="http://feedads.g.doubleclick.net/~a/yuzNCXYJPvGvuZfIZToCvN3rI7Q/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/yuzNCXYJPvGvuZfIZToCvN3rI7Q/1/da"><img src="http://feedads.g.doubleclick.net/~a/yuzNCXYJPvGvuZfIZToCvN3rI7Q/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/YnXDns7-WEk" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 20:30:24 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414497&lang=en Zwinky.com, IAC's virtual community, has partnered with TheTruth.com on a digital campaign urging teens to avoid smoking. The push launched April 2. <p><a href="http://feedads.g.doubleclick.net/~a/bbGmoJBAj2j9KDak-pNFgbgMfTo/0/da"><img src="http://feedads.g.doubleclick.net/~a/bbGmoJBAj2j9KDak-pNFgbgMfTo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/bbGmoJBAj2j9KDak-pNFgbgMfTo/1/da"><img src="http://feedads.g.doubleclick.net/~a/bbGmoJBAj2j9KDak-pNFgbgMfTo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/xNLB0jzte4Q" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 20:30:22 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414496&lang=en The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1. <p><a href="http://feedads.g.doubleclick.net/~a/wYTMCGW_Vqdz2V8BPYv95rwE1q8/0/da"><img src="http://feedads.g.doubleclick.net/~a/wYTMCGW_Vqdz2V8BPYv95rwE1q8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/wYTMCGW_Vqdz2V8BPYv95rwE1q8/1/da"><img src="http://feedads.g.doubleclick.net/~a/wYTMCGW_Vqdz2V8BPYv95rwE1q8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/mMKETNHVgs0" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 20:30:18 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414495&lang=en Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies. <p><a href="http://feedads.g.doubleclick.net/~a/rcTZtj3QHPqksVlhPXmXDALJ3HE/0/da"><img src="http://feedads.g.doubleclick.net/~a/rcTZtj3QHPqksVlhPXmXDALJ3HE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/rcTZtj3QHPqksVlhPXmXDALJ3HE/1/da"><img src="http://feedads.g.doubleclick.net/~a/rcTZtj3QHPqksVlhPXmXDALJ3HE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/nwRDcTCOFDQ" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 19:30:29 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414494&lang=en The 2009 DMNews Essential Guide to Lists & Databases is now available in a pdf. <p><a href="http://feedads.g.doubleclick.net/~a/7Nuq64JEhMEi6SiTvflezm4bwYA/0/da"><img src="http://feedads.g.doubleclick.net/~a/7Nuq64JEhMEi6SiTvflezm4bwYA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7Nuq64JEhMEi6SiTvflezm4bwYA/1/da"><img src="http://feedads.g.doubleclick.net/~a/7Nuq64JEhMEi6SiTvflezm4bwYA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/0snzNk7y_-o" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 19:30:25 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414493&lang=en Swiss luxury retailer Richemont agreed to acquire the rest of London-based luxury e-commerce site Net-A-Porter.com on April 1. Prior to the deal, Richemont owned 33% of the company. The deal is valued at $343 million. <p><a href="http://feedads.g.doubleclick.net/~a/w8BDvHbnCtbNryo8LAz__yEEGf0/0/da"><img src="http://feedads.g.doubleclick.net/~a/w8BDvHbnCtbNryo8LAz__yEEGf0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/w8BDvHbnCtbNryo8LAz__yEEGf0/1/da"><img src="http://feedads.g.doubleclick.net/~a/w8BDvHbnCtbNryo8LAz__yEEGf0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/dJeHH1ihWho" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 19:30:21 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414492&lang=en DMNews is looking for feedback from direct and digital marketing agencies for its second annual Agency Business Report. The magazine has prepared a questionnaire that covers all aspects of the creative agency business, from nuts-and-bolts information such as office locations and top executives, to opportunities for bragging rights such as top clients and key campaigns from 2009. <p><a href="http://feedads.g.doubleclick.net/~a/_3kcVSxPmveGy0mOIgMCgTfL0Cw/0/da"><img src="http://feedads.g.doubleclick.net/~a/_3kcVSxPmveGy0mOIgMCgTfL0Cw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_3kcVSxPmveGy0mOIgMCgTfL0Cw/1/da"><img src="http://feedads.g.doubleclick.net/~a/_3kcVSxPmveGy0mOIgMCgTfL0Cw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/1tqqwHrqYfk" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 19:30:21 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414491&lang=en Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics. <p><a href="http://feedads.g.doubleclick.net/~a/1rfrymLLzHW5jiPkXR0BLNxRxd0/0/da"><img src="http://feedads.g.doubleclick.net/~a/1rfrymLLzHW5jiPkXR0BLNxRxd0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1rfrymLLzHW5jiPkXR0BLNxRxd0/1/da"><img src="http://feedads.g.doubleclick.net/~a/1rfrymLLzHW5jiPkXR0BLNxRxd0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/dQCjkhoKWOo" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 19:30:20 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414490&lang=en Many direct marketing firms have bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions. <p><a href="http://feedads.g.doubleclick.net/~a/tLpnEBmEsHipt2CmierzuqJcA8U/0/da"><img src="http://feedads.g.doubleclick.net/~a/tLpnEBmEsHipt2CmierzuqJcA8U/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/tLpnEBmEsHipt2CmierzuqJcA8U/1/da"><img src="http://feedads.g.doubleclick.net/~a/tLpnEBmEsHipt2CmierzuqJcA8U/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/KkuHIu7KDwY" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 19:30:19 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414489&lang=en After enduring a difficult recession, marketers are expecting improved ad revenues and increased digital spending this year, according to a survey by digital firm Datran Media. <p><a href="http://feedads.g.doubleclick.net/~a/Kr_yWsdhLfORtc4BbYWei90SeWM/0/da"><img src="http://feedads.g.doubleclick.net/~a/Kr_yWsdhLfORtc4BbYWei90SeWM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Kr_yWsdhLfORtc4BbYWei90SeWM/1/da"><img src="http://feedads.g.doubleclick.net/~a/Kr_yWsdhLfORtc4BbYWei90SeWM/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/D396388UB7I" height="1" width="1"/> Latest articles from DMNews News Fri, 02 Apr 2010 19:30:18 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414486&lang=en PepsiCo's Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product. <p><a href="http://feedads.g.doubleclick.net/~a/Lk0vA7P4QQMkOMW9Bw5uJnwDrrI/0/da"><img src="http://feedads.g.doubleclick.net/~a/Lk0vA7P4QQMkOMW9Bw5uJnwDrrI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Lk0vA7P4QQMkOMW9Bw5uJnwDrrI/1/da"><img src="http://feedads.g.doubleclick.net/~a/Lk0vA7P4QQMkOMW9Bw5uJnwDrrI/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/KT2PMA4X9EI" height="1" width="1"/> Latest articles from DMNews News Thu, 01 Apr 2010 20:30:20 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414485&lang=en Weight Watchers launched a campaign featuring celebrity spokesperson Jennifer Hudson on April 1 with a Q&A session on its Facebook page. <p><a href="http://feedads.g.doubleclick.net/~a/qbS-f2t6ITpB3kbl0TDHRVQr6Y8/0/da"><img src="http://feedads.g.doubleclick.net/~a/qbS-f2t6ITpB3kbl0TDHRVQr6Y8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/qbS-f2t6ITpB3kbl0TDHRVQr6Y8/1/da"><img src="http://feedads.g.doubleclick.net/~a/qbS-f2t6ITpB3kbl0TDHRVQr6Y8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/tbs78D_VdjE" height="1" width="1"/> Latest articles from DMNews News Thu, 01 Apr 2010 20:30:20 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414484&lang=en Canadian credit card acquisition direct mail volumes dropped 57% last year, totaling just more than 150 million pieces. In 2008, the category saw an all time high of nearly 350 million pieces, according to statistics released April 1 by Mintel Corporation. <p><a href="http://feedads.g.doubleclick.net/~a/aOdlqTx7DJ2a7zfO64ym-a405AY/0/da"><img src="http://feedads.g.doubleclick.net/~a/aOdlqTx7DJ2a7zfO64ym-a405AY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/aOdlqTx7DJ2a7zfO64ym-a405AY/1/da"><img src="http://feedads.g.doubleclick.net/~a/aOdlqTx7DJ2a7zfO64ym-a405AY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/CGUziPGsAxk" height="1" width="1"/> Latest articles from DMNews News Thu, 01 Apr 2010 20:30:19 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414483&lang=en Constructive Playthings began offering a list of grandparents through list manager RMI on April 1. <p><a href="http://feedads.g.doubleclick.net/~a/SNcTY20AZ0M-sCDf6FCsfw5xZ0Q/0/da"><img src="http://feedads.g.doubleclick.net/~a/SNcTY20AZ0M-sCDf6FCsfw5xZ0Q/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/SNcTY20AZ0M-sCDf6FCsfw5xZ0Q/1/da"><img src="http://feedads.g.doubleclick.net/~a/SNcTY20AZ0M-sCDf6FCsfw5xZ0Q/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/1wADdjVU-ms" height="1" width="1"/> Latest articles from DMNews News Thu, 01 Apr 2010 20:30:18 http://www.orangeye.com/index.php?news=1&visual=1&news_id=414456&lang=en After enduring a difficult recession, marketers are expecting improved ad revenues this year, according to a survey by digital marketing firm Datran Media. <p><a href="http://feedads.g.doubleclick.net/~a/SXfSX509xydiC7CSGTYyAh5_BDg/0/da"><img src="http://feedads.g.doubleclick.net/~a/SXfSX509xydiC7CSGTYyAh5_BDg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/SXfSX509xydiC7CSGTYyAh5_BDg/1/da"><img src="http://feedads.g.doubleclick.net/~a/SXfSX509xydiC7CSGTYyAh5_BDg/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/NewsDMNews/~4/efuJbbH8-eg" height="1" width="1"/> Latest articles from DMNews News Thu, 01 Apr 2010 06:00:33