Marketing - OrangEye.com

Ragu 'Good Start' contest targets moms

Latest articles from DMNews News — Wed, 10 Mar 2010 22:00:20

Unilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August.

Diesel taps Iced for social media marketing

Latest articles from DMNews News — Wed, 10 Mar 2010 22:00:18

Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.

Century 21 names MRM, Mullen AORs

Latest articles from DMNews News — Wed, 10 Mar 2010 22:00:17

Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.

Festiva unveils benefits for loyalty push

Latest articles from DMNews News — Wed, 10 Mar 2010 21:00:19

Festiva Hospitality Group will roll out benefit packages for its recently launched Adventure Club Loyalty Program on April 1.

Stratmark loyalty initiative targets newspaper subscribers

Latest articles from DMNews News — Wed, 10 Mar 2010 21:00:18

Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program.

Christopher & Banks debuts loyalty program

Latest articles from DMNews News — Wed, 10 Mar 2010 21:00:18

Christopher & Banks, a women's clothing specialty retailer, has launched its "Friendship Rewards" multichannel loyalty program. The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites.

Boost ROI through Web experience management

Latest articles from DMNews News — Wed, 10 Mar 2010 19:30:35

The Web is a primary channel for driving sales, customer loyalty, and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers.

Men's Wearhouse launches tuxedo campaign for prom season

Latest articles from DMNews News — Tue, 09 Mar 2010 22:00:18

Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.

Russell picked to lead Wunderman Toronto, three Blast Radius offices

Latest articles from DMNews News — Tue, 09 Mar 2010 22:00:17

Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius' Detroit, Chicago and Toronto offices, effective March 8. Russell reports to Trish Wheaton, global CMO of Wunderman and chair of Wunderman Canada, and Gurval Caer, CEO of Blast Radius.

RMI CEO Stein dies at 58

Latest articles from DMNews News — Tue, 09 Mar 2010 22:00:16

Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.

Digital spend to beat print advertising this year: Outsell

Latest articles from DMNews News — Tue, 09 Mar 2010 21:00:16

Companies will spend more on digital and online marketing than print advertising for the first time in 2010, according to projections from Outsell, a research and advisory firm for publishing and information companies.

24/7 Real Media integrates service with Omniture tool

Latest articles from DMNews News — Tue, 09 Mar 2010 21:00:15

24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate it with Omniture's SiteCatalyst tool. The goal of the integration, effective March 9, is to make ad buying more targeted for publishers and advertisers by combining analytics and ad serving.

Inbox Insider: Video inches its way into e-mail

Latest articles from DMNews News — Tue, 09 Mar 2010 17:30:29

Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly.

How word-of-mouth fuels e-mail campaigns

Latest articles from DMNews News — Tue, 09 Mar 2010 15:00:29

Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.

Designing a Web site that Captures Consumers

Latest articles from DMNews News — Mon, 08 Mar 2010 22:30:25

What makes the world's most addictive consumer Web sites ? Adidas, Amazon, and Zappos ? so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again.